In Cisco Live, there are more than 1000 sessions, labs, training events that are available to around 35K attendees at the venue.
Redefine Social Media Amplification
In 2019, Pure Storage had its biggest ever annual event in Austin and for the first time, the event marketing team wanted to focus on social media as one of the primary channels to engage with the attendees.
Increase Fan Engagement
NBA all-star weekend was hosted by the NBA in Los Angeles over a 3 day weekend. There were 100,000 attendees, 30,000 square feet of music, events, sports and entertainment.
A Virtual Event Benchmark
Cisco’s flagship event, Cisco Live, was moved to a virtual setting in 2020 and 2021 due to Covid. Over 130K attendees were expected from all over the world.